Analysis of the Visibility of Content in the Catalan Language in Internet Search Results
June 6, 2024
Visibility of Catalan Language Content Increased by 18 Points Following Google Algorithm Update
• The core update that Google applied in late August 2023 reversed the downward trend in the visibility of content in Catalan.
• As of late February 2024, an increase of 15% is seen in comparison with the initial situation (in 2021) and of 22% in comparison with the worst times of the visibility crisis (late 2022 – mid 2023), which stood at 18% at the initial change in trend.
• The trend lines show a general orientation towards the recovery of Catalan. However, we consider that there is still room for improvement in the area of search result offerings.
Report:
Aliança's positioning report
June 6, 2023
Google has lost visitors to two out of three websites in Catalan
• The study analyzed the web traffic of 639 multilingual websites from the academic, public, media and business sectors.
• In 66.5% of the websites analyzed, the Catalan language option has seen its visibility reduced compared to the equivalent content in Spanish.
• There is a strong correlation (80% on average) between traffic in Catalan and Spanish, which means that the Spanish version gains almost one page view for every page that the Catalan version loses.
• The loss of visits is caused by a worse positioning of Catalan content on multilingual pages in Google searches, from May 2022.